Swiss Miss Instant Cocoa Mix - Original Milk Chocolate Flavor box - 1972

Swiss Miss Instant Cocoa Mix - Original Milk Chocolate Flavor box - 1972, originally uploaded by JasonLiebig.

Here's the first box with the version of Swiss Miss I remember from my youth. She's a bit like a Rankin-Bass type of character, all sculpted and three-dimensional.

This package is especially neat as it served as the basis for a 1970's Wacky Package.